Top 21 How Do You Spell Chevelle Best 65 Answer

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How do you spell the name Chevelle?

Chevelle

Chevelle Name Origin: American.
Pronunciation: sheh-vell.
See what 1 person thinks about Chevelle.

How do you spell ASE correctly?

Ase’: What It Is & Why It’s Important

You may have seen it spelled Asé, Ashe or Axé. …
Asé (pronounced Ah-Shay) is an African word from the Yoruba language, which originated in the country of Nigeria. …
#1 (And the most widely known meaning)- Asé is a word of affirmation, similar to the word ‘Amen’ at the end of a prayer.

How do you spell Oldsmobile?

Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors.

Is Chevelle a girl or boy’s name?

Chevelle as a girl’s name is of American origin.

Is Chevelle a biblical name?

Chevelle is baby girl name mainly popular in Christian religion and its main origin is Native American. Chevelle name meanings is Bold and beautiful.

What does the name Ase mean?

The name Ase is primarily a female name of Scandinavian origin that means God.

What does Ase stand for?

The National Institute for Automotive Service Excellence. ASE, is short for the National Institute for Automotive Service Excellence. Since 1972 our independent non-profit organization has worked to improve the quality of vehicle repair and service by testing and certifying automotive professionals.

How do you use Ase in a sentence?

Usually they are named by adding ase to the name of the substance they act on (for example, lactase is the enzyme needed to process lactose). If you’re not mechanically inclined, you may want to have your repairs completed by an ASE (Automotive Service Excellence) technician or a Kia factory trained mechanic.

What year did they stop making Pontiac?

The last Pontiac-badged cars were built in December 2009, with one final vehicle assembled in January 2010. Franchise agreements for Pontiac dealers expired on October 31, 2010, leaving GM to focus on its four remaining North American brands: Chevrolet, Buick, Cadillac, and GMC.

Why was Pontiac discontinued?

And in recent years – with GM’s troubles – Pontiac had been in terminal decline. In the end, it was a changing market, declining sales and a brutal restructuring at GM that brought the curtain down on Pontiac. GM had to rescue itself from bankruptcy and Pontiac was one of the victims.

Do they still make Pontiac?

Key Takeaways. Some car brands associated with even the largest, most successful car manufacturers have been challenged in terms of sales and have had to be discontinued. The Ford Motor Company’s Mercury brand and General Motors’s Hummer, Pontiac, Saturn, and Oldsmobile brands have all been discontinued.

What is a good Girl middle name?

Top 100 middle names for girls

Maeve.
Alice.
Wren.
Rose.
Willow.
Mae.
Sage.
Claire.

How many people are named Chevelle in the world?

Since 1880 up to 2018, the name “Chevelle” was recorded 3,013 times in the SSA public database. Using the UN World Population Prospects for 2019, that’s more than enough Chevelles to occupy the country of Falkland Islands (Malvinas) with an estimated population of 2,921.

Where did the name Chevelle come from?

Where did the name Chevelle come from? It’s a French word (appropriate, since Louis Chevrolet was Swiss and a French speaker) meaning “bold and beautiful.” And the Chevelle was, at least in the early years, a very good looking car.

Chevelle Roswell’s Spell lyrics

How to spell chevelle correctly? | Spellcheck.net

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Possible correct spellings for chevelle

32 words made from the letters chevelle

Nearby words

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Chevelle Name Meaning

Chevelle Name Popularity

Names Like Chevelle

Lists With Chevelle

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How to spell chevelle correctly?

bevel Table of equidistant value of cutters 41 Depth of, in the Brown and Sharpe system 42 Cutting the teeth of worm-wheels 42 Finding the angle of the cutter for cutting worm-wheels 43 The construction of templates for rolling the tooth curves 43 Rolling the curves for gear teeth 43 Forms of templates for gear teeth 44 Pivoted arms for tooth templates 44 Marking the curves by hand 45 Former or Template of the Corliss bevel gear-wheel engine or cutting machine 45 The use of extra circles in marking the curves with compasses 46 Finding the face curves by geometrical constructions 47 The Willis odontograph for finding the radius for striking the curves by hand 47 The method of using the Willis odontograph 48 Professor Robinson’s odontograph 49 Method of using Professor Robinson’s odontograph 49 Application of Professor Robinson’s odontograph for trains of gearing 51 Tabular values and setting numbers for Professor Robinson’s odontograph 51 Walker’s patent wheel scale for marking the curves of cast teeth 51 The amount of side clearance in cast teeth 53 Filleting the roots of epicycloidal teeth with radial flanks 53 Scale of tooth proportions given by Professor Willis 54 The construction of a pattern for a spur-wheel that is to be cast with the teeth on 54 Template for planing the tooth to shape 54 Method of marking the curves on teeth that are to be glued on 55 Method of getting out the teeth of 56 Spacing the teeth on the wheel rim 56 Methods of accurately spacing the pattern when it has an even number of teeth 58 Method of spacing the wheel rim when it has an odd number of teeth 58 Gear-Wheels, Bevel Pinion, drawings for 59 Getting out the body for a bevel-wheel 59 Template for marking the division lines on the face of the wheel 59 Marking the lines of the division on the wheel 60 Gear-Wheels, Pinion, with dovetail teeth 60 Testing the angle of bevel-wheels while in the lathe 60 Gear-Wheels, Skew Bevel.

cheerful His body was distorted, and his legs were drawn up and twisted in a sad manner; but his face was bright and cheerful and intelligent, and his shoulders, arms, and hands had a look of manliness and strength about them that was greatly at variance with the feebleness of the rest of his frame.

cheerfully “Oh, no,” Miss Francie said, cheerfully.

cheever As before stated, another record of Tituba’s testimony was made by Ezekiel Cheever, which is much less ample and particular than the one above presented.

chenille That chenille toque you saw me buy the other day…

chervil Tarragon, chervil, burnet, and boiled onion, may be added to the above salad with advantage, as also slices of cold meat, poultry, or fish.

chevalier Finally, on taking leave, the good Squire put in his son’s hands, as a manual, one of his favourite old volumes, the life of the Chevalier Bayard, by Godefroy; on a blank page of which he had written an extract from the Morte d’Arthur, containing the eulogy of Sir Ector over the body of Sir Launcelot of the Lake, which the Squire considers as comprising the excellencies of a true soldier.

chevy As for us Chevy Chasers, we parallels the hunt, an’ continyoos poundin’ the Skinner turnpike abreast of the pack, ever an’ anon givin’ a encouragin’ shout as we briefly sights our game.

chiefly That was through never having learnt, chiefly.

chill My slippered feet were soaked and my teeth were chattering with the chill of the morning.

chilly Her blazing anger had given way to a chilly hauteur that showed that, although beaten, she had not hauled down the flag.

chiseller Not lacking in that pithiness of expression which is salad to genius, he had told the family and societies and committees and all such that either he would have his way or they could employ a mortuary chiseller and a tailor, who would gratify their conceptions of martial dignity by clothing a gallant gentleman who had fought free-limbed on a hot August day in an overcoat, muffler and mittens and two suits of underclothes, which would have meant death to freedom from sunstroke and that the Declaration of Independence might be a relic in the British Museum.

chive Add one chive, one cardamon, two cloves, half a nutmeg and salt to taste.

havel They crowded to it after Percy Havel, and beheld a most amazing as well as ridiculous sight.

hovel He died about a year ago, and left me in the hovel by myself.

level This was not ground level, because of the slope of ground; it faced a broad landing, reached by a double flight of steps.

leveler Public calamity is a mighty leveler; and there are occasions when any chance of doing good must be laid hold on, even by the most inconsiderable person.

leveller But Lilburne overestimated the strength of the Leveller movement in the army, and the corporals who revolted were shot by sentence of courts-martial.

chiller And when with chiller dawn resought the lone 40 And leafy gloom in which it shunn’d the day, Beneath those boughs you might have heard it moan, Low-wailing to itself its plaintive lay; Till with the sun rose all the songs that fill Morn with delight; and then the dove was still.

Chevelle

Chevelle Name Meaning

Best known as a vintage car by Chevy, Chevelle is as American as apple pie. Sweet in sound, she also makes an amazing baby girl name! We love the nickname potential here, and she’s absolutely precious on a little speedster of a girl. We’d love to see her around more often and see loads of potential for her in the years ahead.

Infographic of Chevelle name meaning, which is A created American name, Chevelle hails from the car world. Ask your friends & family about Chevelle…

Chevelle Name Popularity

How popular is the name Chevelle? Here’s everything we know.

Year Rank # Births % Births 1910 — 0 0% 1911 — 0 0% 1912 — 0 0% 1913 — 0 0% 1914 — 0 0% 1915 — 0 0% 1916 — 0 0% 1917 — 0 0% 1918 — 0 0% 1919 — 0 0% 1920 — 0 0% 1921 — 0 0% 1922 — 0 0% 1923 — 0 0% 1924 — 0 0% 1925 — 0 0% 1926 — 0 0% 1927 — 0 0% 1928 — 0 0% 1929 — 0 0% 1930 — 0 0% 1931 — 0 0% 1932 — 0 0% 1933 — 0 0% 1934 — 0 0% 1935 — 0 0% 1936 — 0 0% 1937 — 0 0% 1938 — 0 0% 1939 — 0 0% 1940 — 0 0% 1941 — 0 0% 1942 — 0 0% 1943 — 0 0% 1944 — 0 0% 1945 — 0 0% 1946 — 0 0% 1947 — 0 0% 1948 — 0 0% 1949 — 0 0% 1950 — 0 0% 1951 — 0 0% 1952 — 0 0% 1953 — 0 0% 1954 — 0 0% 1955 — 0 0% 1956 — 0 0% 1957 — 0 0% 1958 — 0 0% 1959 — 0 0% 1960 — 0 0% 1961 — 0 0% 1962 — 0 0% 1963 1,459 21 0.0012% 1964 1,358 28 0.0016% 1965 — 0 0% 1966 — 0 0% 1967 2,312 5 0.0003% 1968 — 0 0% 1969 — 0 0% 1970 1,881 13 0.0008% 1971 1,952 12 0.0008% 1972 — 0 0% 1973 2,496 5 0.0004% 1974 — 0 0% 1975 — 0 0% 1976 — 0 0% 1977 — 0 0% 1978 — 0 0% 1979 — 0 0% 1980 — 0 0% 1981 — 0 0% 1982 3,179 5 0.0003% 1983 — 0 0% 1984 — 0 0% 1985 — 0 0% 1986 — 0 0% 1987 — 0 0% 1988 — 0 0% 1989 — 0 0% 1990 — 0 0% 1991 — 0 0% 1992 — 0 0% 1993 3,763 5 0.0003% 1994 3,700 5 0.0003% 1995 — 0 0% 1996 — 0 0% 1997 — 0 0% 1998 — 0 0% 1999 2,647 14 0.0009% 2000 — 0 0% 2001 — 0 0% 2002 — 0 0% 2003 2,733 15 0.001% 2004 2,745 15 0.001% 2005 2,345 25 0.0016% 2006 2,459 23 0.0015% 2007 2,244 30 0.0019% 2008 2,179 34 0.0022% 2009 2,156 33 0.0022% 2010 1,885 44 0.0031% 2011 1,713 55 0.0039% 2012 1,367 99 0.0069% 2013 1,601 65 0.0046% 2014 1,322 102 0.007% 2015 1,680 55 0.0038% 2016 1,358 96 0.0067% 2017 1,428 81 0.0058% 2018 1,514 66 0.0048% 2019 982 179 0.0132% 2020 1,542 85 0.0067% 2021 1,753 59 0.0048% Arkansas (AR) Arizona (AZ) California (CA) Colorado (CO) Florida (FL) Georgia (GA) Hawaii (HI) Iowa (IA) Idaho (ID) Illinois (IL) Indiana (IN) Kansas (KS) Kentucky (KY) Louisiana (LA) Maryland (MD) Michigan (MI) Minnesota (MN) Missouri (MO) Montana (MT) North Carolina (NC) New Jersey (NJ) New Mexico (NM) New York (NY) Ohio (OH) Oklahoma (OK) Oregon (OR) Pennsylvania (PA) Tennessee (TN) Texas (TX) Utah (UT) Washington (WA) Wisconsin (WI)

Data via SSA.gov.

Names Like Chevelle

If you like Chevelle, you’ll love these other names like Chevelle.

What names are diminutives of Chevelle?

A diminutive is a name that’s like Chevelle sounds, you might also like these names that sound like Chevelle, but shorter.

Name Meaning Origin Popularity Other Gender Elle She French Ellie Shortened form of El- names English

What names are variants of Chevelle?

Mix it up with these names that are a variation of the name Chevelle.

Name Meaning Origin Popularity Other Gender Chavela Spanish Chavelle Spanish

What names sound like Chevelle?

If you like how Chevelle sounds, you might also like these names that sound like Chevelle.

Name Meaning Origin Popularity Other Gender Chenelle Pipe French Cherelle Dear French

What names are similar to Chevelle?

Find a name that’s like Chevelle, but just a little bit different.

Name Meaning Origin Popularity Other Gender Acelyn Amberly Ashlee Ash meadow English Avery Elf counsel English Cambria The people Welsh Everly From the boar meadow English Kinsley King’s clearing English Lola The sorrows Spanish

Mercedes Mercies Spanish Novalee

Lists With Chevelle

Find inspiration in these baby girl name lists featuring the name Chevelle.

Oldsmobile

Former entry-level luxury division of General Motors

Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as “Olds Motor Vehicle Company” by Ransom E. Olds in 1897, it produced over 35 million vehicles, including at least 14 million built at its Lansing, Michigan factory alone. During its time as a division of General Motors, Oldsmobile slotted into the middle of GM’s five (passenger car) divisions (above Chevrolet and Pontiac, but below Buick and Cadillac), and was noted for several groundbreaking technologies and designs.

Oldsmobile’s sales peaked at over one million annually from 1983-1986, but by the 1990s the division faced growing competition from premium import brands and sales steadily declined. When it shut down in 2004, Oldsmobile was the oldest surviving American automobile marque, and one of the oldest in the world, after Mercedes-Benz, Peugeot, Renault, Fiat, Opel, Autocar and Tatra (initially Nesselsdorfer Wagenbau co.).

History [ edit ]
Early history [ edit ]
Ransom Eli Olds, the founder and namesake of Oldsmobile

Oldsmobiles were first manufactured by the Olds Motor Vehicle Co. in Lansing, Michigan, a company founded by Ransom E. Olds in 1897. In 1901 (the same year that Horace and John Dodge won a contract to produce transmissions for the Oldsmobile company), the company produced 635 cars, making it the first high-volume gasoline-powered automobile manufacturer. (Electric car manufacturers such as Columbia Electric and steam-powered car manufacturers such as Locomobile had higher volumes a few years earlier.) Oldsmobile became the top-selling car company in the United States for a few years around 1903–1904. Ransom Olds left the company in 1904 because of a dispute with sales manager Frederick Smith, who was questioning production techniques and wanted Mr. Olds to certify that each car that left the plant was free from defects. Mr. Smith then set up an experimental engineering shop without Mr. Olds’ knowledge or consent, causing Mr. Olds to leave in 1904 and formed the REO Motor Car Company.[1] This was a similar situation Henry Ford encountered when he was forced out of the company he founded, the Henry Ford Company and started the Ford Motor Company in 1903. After merging with Diamond T in 1967, Diamond Reo Trucks also lasted into the 21st century, folding in 2013.

The 1902 to 1907 Oldsmobile Model R “Curved Dash” was the first mass-produced car,[2] made from the first automotive assembly line, an invention which is often incorrectly credited to Henry Ford and the Ford Motor Company. Ford was the first to manufacture cars on a moving assembly line, while Olds used a stationary assembly line, meaning that the assembled vehicle remained in one place and workers would move from one car to the next and perform one assigned task. This differed from hand-made vehicles in the past where various workers would work on one car until it was completed and was labor- and time-intensive. After Olds merged Olds Motor Vehicle Co. with the Olds Gas Engine Works in 1899, it was renamed “Olds Motor Works” and moved to a new plant in Detroit, located at the corner of East Jefferson Avenue and MacArthur Bridge.[3] By March 1901, the company had a whole line of models ready for mass production. However, a mistake by a worker caused the factory to catch fire, and it burned to the ground, with all of the prototypes destroyed. The only car that survived the fire was a Curved Dash prototype, which was wheeled out of the factory by two workers while escaping the fire. While the factory was being rebuilt from insurance, many subcontractors were used to keep production going, to include Henry M. Leland for engines and the Dodge Brothers. Olds was a strong competitor to other independent companies Buick and Cadillac before they became divisions of General Motors between 1908 and 1909. Later after Mr. Olds left the company, Oldsmobile production was moved to Lansing.

Officially, the cars were called “Olds automobiles,” but were colloquially referred to as “Oldsmobiles.” It was this moniker, as applied especially to the Curved Dash Olds, that was popularized in the lyrics and title of the 1905 hit song “In My Merry Oldsmobile”. The last Oldsmobile Curved Dash was made in 1907. General Motors purchased the company on November 12, 1908.[4] When GM assumed operations, platform sharing began with Buick products and Oldsmobile shared platforms were identified with the prefix “Series” followed by a number, while models developed by pre-GM engineers were identified with the prefix “Model” followed by a letter. Early on, Oldsmobile was a competitor to Hudson as some former engineers of Oldsmobile took positions with Hudson.

1910s [ edit ]
1910 Oldsmobile Limited

The 1910 Limited Touring Series 23 was an early, ambitious, high point for the company. Riding atop 42-inch (1067 mm) wheels, and equipped with factory “white” tires,[5] the Limited was the prestige model in Oldsmobile’s two model lineup, with the smaller Oldsmobile Autocrat Series 32 having 36-inch wheels.

The Limited retailed for US$4,600, ($133,778 in 2021 dollars [6]) an amount greater than the price of a new basic three-bedroom house. Buyers received goatskin upholstery, a 60 hp (45 kW) 707 CID (11.6 L) T-head straight-six engine, Bosch Magneto starter, running boards and room for five. Options included a speedometer, clock, and a full glass windshield. A limousine version was priced at $5,800 ($168,676 in 2021 dollars [6]). While Oldsmobile only sold 725 Limiteds in its three years of production, the car is best remembered for winning a race against the famed 20th Century Limited train, an event immortalized in the painting Setting the Pace by William Hardner Foster.

The Limited was at the time considered technologically advanced and cutting edge, if on the expensive side, but it established the division’s reputation for innovation. The Oldsmobile Series 40 was offered in 1912 and was considerably more affordable and smaller, and later the Oldsmobile Light Eight in 1916, Oldsmobile offered a Cadillac-sourced flathead V8 engine until 1923, while Buick remained with their division exclusive overhead valve straight-six engine until 1930.[7]
Beginning in 1910, bodywork was supplied by Fisher Body, a longstanding tradition that led to the company being eventually merged into GM in later years.

1920s [ edit ]
1928 Oldsmobile 6 (Model F-28) 4-door sedan

In 1926, the Oldsmobile Six came in five body styles, and ushered in a new GM bodystyle platform called the “GM B platform”, shared with Buick products.[8]
In 1929, as part of General Motors’ companion make program, Oldsmobile introduced the higher standard Viking brand, marketed through the Oldsmobile dealer network. Viking was already discontinued at the end of the 1930 model year although an additional 353 cars were marketed as 1931 models.

1930s [ edit ]
1934 Oldsmobile 8 convertible coupe (Model L-34)

In the 1930s, Oldsmobile produced two body styles of automobile, the Series F (straight-6 cylinder) and the longer Series L (straight-8 cylinder).[9] In 1933 The Oldsmobile Program appeared on CBS radio for two years which was a new advertising approach to sell products and services.

In 1937, Oldsmobile was a pioneer in introducing a four-speed semi-automatic transmission called the “Automatic Safety Transmission”, although this accessory was actually built by Buick, which would offer it in its own cars in 1938. This transmission features a conventional clutch pedal, which the driver presses before selecting either “low” or “high” range. In “low,” the car shifts between first and second gears. In “high,” the car shifts among first, third and fourth gears.[10]
1940s [ edit ]
For the 1940 model, Oldsmobile was the first auto manufacturer to offer a fully automatic transmission, called the “Hydramatic”, which features four forward speeds. It has a gas pedal and a brake—no clutch pedal. The gear selector is on the steering column.

Starting in 1941 and continuing through 1999, Oldsmobile used a two-digit model designation. As originally implemented, the first digit signifies the body size while the second represents the number of cylinders. Body sizes were 6, 7, 8, and 9, and straight six- and straight eight-cylinder engines were offered. Thus, Oldsmobiles were named “66” through “98”.

Until January 1, 1942 the Division was still known by the still official name of Olds Motor Works, when it was changed to the collective name the cars were known as, “Oldsmobiles”. Thus, the division was officially christened the Oldsmobile Division of General Motors. The last pre-war Oldsmobile rolled off the assembly line on February 5, 1942. During World War II, Oldsmobile produced numerous kinds of material for the war effort, including large-caliber guns and shells. Production resumed on October 15, 1945, with a warmed-over 1942 model serving as the offering for 1946.

Oldsmobile once again was a pioneer when, for the 1949 model, the Rocket engine was introduced, which used an overhead valve V8 design rather than the flathead “straight-eight” design which prevailed at the time. The overhead valve was originally exclusive to Buick as they invented the technology and offered it on all of their products. This engine produced far more power than the other engines that were popular during that era, and found favor with hot-rodders and stock car racers. The basic design, with a few minor changes, endured until Oldsmobile redesigned its V8 engines in the mid-1960s.

1950s [ edit ]
1950 Oldsmobile 88 badge

1953 Oldsmobile 98 convertible

1957 Oldsmobile Starfire 98 Holiday sedan with “StratoRoof” rear window

Oldsmobile entered the 1950s following a divisional image campaign centered on its ‘Rocket’ engines and the Space Race, and its cars’ appearance followed suit. Oldsmobile’s Rocket V8 engine was the leader in performance; its cars were generally considered the fastest on the market; and by the mid-1950s their styling was among the first to offer a wide, “open maw” grille, suggestive of fighter jet propulsion. From 1948-1957, Oldsmobile adopted a ringed-globe emblem depicting North America to stress what marketers felt was its universal appeal. Starting in 1958, the grille logo changed again to reflect the rocket image, that was used throughout the late 1950s, the make used twin jet pod-styled taillights as a nod to its “Rocket” theme. Oldsmobile was among the first of General Motors’ divisions to receive a true hardtop in 1950 called the “Holiday coupe” (Buick’s version was called the “Riviera”, and Cadillac’s was called the “Coupe De Ville”), and it was also among the first divisions (along with Buick and Cadillac) to receive a wraparound windshield, a trend that eventually all American makes would share at sometime between 1953 and 1964. New for 1954 on 98 coupes and convertibles (Starfire) would be front and rear “sweep cut” fender styling, which would not show up on a Chevrolet until 1956 and not until 1957 on a Pontiac. 1953 models changed to a 12 volt electrical system that made starting easier.

In the 1950s the nomenclature changed again, and trim levels also received names that were then mated with the model numbers. This resulted in the Oldsmobile 88 emerging as base Dynamic 88 and the highline Super 88. Other full-size model names included the “Holiday” used on hardtops, and “Fiesta” used on its station wagons. When the 88 was retired in 1999 (with a Fiftieth Anniversary Edition), its length of service was the longest model name used on American cars after the Chrysler New Yorker. Mid-1955 also saw the introduction of the four-door Holiday pillarless hardtop, the industry’s first (along with Buick).

General Motors’ styling as a whole lost its frontrunner status in 1957 when Chrysler introduced Virgil Exner’s “forward look” designs. When compared side to side, Oldsmobile looked dated next to its price-point competitors DeSoto and Mercury. Compounding the problem for Oldsmobile and Buick was a styling mistake which GM called the “StratoRoof”, which was reminiscent of the “greenhouse” canopy used on the Convair B-36 Peacemaker high altitude bomber. Both makes had models which contained the heavily framed rear window, but Detroit had been working with large curved backlights for almost a decade. Consumers disliked the roof and its blind spots, forcing GM to rush a redesign into production on some of its models. Oldsmobile’s only off year in the 1950s was 1958. The nation was beginning to feel the results of its first significant post-war recession, and US automobile sales were down for the model year. Oldsmobile, Buick and Cadillac received a heavy-handed makeover of the 1957 GM designs. The Oldsmobile that emerged in 1958 bore little resemblance to the design of its forerunners; instead the car emerged as a large, over-decorated “chromemobile” which many felt had overly ostentatious styling.

Up front, all 1958 Oldsmobile’s received one of General Motors’ heavily styled front facias and quad-headlights. Streaking back from the edge of the headlights was a broad belt consisting of two strips of chrome on regular 88s, three strips on Super 88s, and three strips (top and bottom thin, inside thick) on 98s that ended in a point at mid-body. The bottom of the rear fender featured a thick stamping of a half tube that pointed forward, atop which was a chrome assembly of four horizontal chrome speed-lines that terminated into a vertical bar. The tail of the car featured massive vertical chrome taillight housings. Two chrome stars were fitted to the trunklid.

1958 Oldsmobile Super 88 Holiday coupe

Ford styling consultant Alex Tremulis (designer of the 1948 Tucker sedan) mocked the 1958 Oldsmobile by drawing cartoons of the car, and placing musical notes in the rear trim assembly. Another Detroit stylist employed by Ford bought a used 1958 Oldsmobile in the early 1960s, driving it daily to work. He detached and rearranged the Oldsmobile lettering above the grille to spell out slobmodel as a reminder to himself and co-workers of what “bad” auto design meant to their business.

In 1959, Oldsmobile models were completely redesigned with a rocket motif from front to rear, as the top of the front fenders had a chrome rocket, while the body-length fins were shaped as rocket exhausts which culminated in a fin-top taillight (concave on the 98 models while convex on the 88 models). The 1959 models also offered several roof treatments, such as the pillared sedan with a fastback rear window and the Holiday SportSedan, which was a flat-roofed pillarless hardtop with wraparound front and rear glass. The 1959 models were marketed as “the linear look”, and also featured a bar-graph speedometer which showed a green indicator through 35 miles per hour (56 km/h), then changed to orange until 65 miles per hour (105 km/h), then was red above that until the highest speed read by the speedometer, 120 miles per hour (190 km/h). Power windows were available on the 98 models, as were two-speed electric windshield wipers with electrically powered windshield washers. The 88 still relied on vacuum-operated windshield wipers without a washer feature. 1959 Oldsmobiles were offered with “Autronic Eye” (a dashboard-mounted automatic headlight dimmer) as well as factory-installed air conditioning and power-operated front bench seat as available options. The 1959 body style was continued through the 1960 model year, but the fins were toned down for 1960 and the taillights were moved to the bottom of the fenders.

1960s [ edit ]
From 1948 until 2004, Oldsmobile used a variety of logos employing a rocket theme that played off its Rocket line of V-8 engines. This image is stylistic variation of a rocket sitting on a launchpad

Notable achievements for Oldsmobile in the 1960s included the introduction of the first turbocharged engine and a factory water injection system in 1962 (the Turbo Jetfire), the first modern front-wheel drive car produced in the United States (the 1966 Toronado), the Vista Cruiser station wagon (noted for its roof glass), and the upscale 442 muscle car. Olds briefly used the names “Jetstar 88” (1964–1966) and Delmont 88 (1967–1968) on its least expensive full-size models in the 1960s. In 1968 the split grille appearance was introduced and remained a traditional feature until production ended in 2004.

Notable models for the 1960s:

Oldsmobile 442 – began as a 1964 muscle car option package ( 4 -barrel carburetor, 4 -speed manual transmission, and 2 exhausts) on the F-85/Cutlass. In 1965, to better compete with the Pontiac GTO, the original 330 CID V8 rated at 310 hp (231 kW) was replaced by a new 400 CID V8 rated at 345 hp (257 kW). The 442 definition was changed to “4” hundred CID V8 engine, “4”-barrel carburetor, and “2” exhaust pipes, and was named by “Car Craft Nationals” as the “top car of 1965”. In 1968 the 442 became its own model and got a larger, 455 CID (7.5 L), V8 engine in 1970.

-barrel carburetor, -speed manual transmission, and exhausts) on the F-85/Cutlass. In 1965, to better compete with the Pontiac GTO, the original 330 CID V8 rated at 310 hp (231 kW) was replaced by a new 400 CID V8 rated at 345 hp (257 kW). The 442 definition was changed to “4” hundred CID V8 engine, “4”-barrel carburetor, and “2” exhaust pipes, and was named by “Car Craft Nationals” as the “top car of 1965”. In 1968 the 442 became its own model and got a larger, 455 CID (7.5 L), V8 engine in 1970. Oldsmobile Cutlass (1961–1999) – mid-size car. Oldsmobile’s best seller in the 1970s and 1980s, and in some of those years America’s best-selling car. In 1966 a top-line Cutlass Supreme was introduced as a four-door hardtop sedan with a more powerful 320 hp (239 kW) 330 CID Jetfire Rocket V8 than the regular F-85/Cutlass models, a more luxurious interior and other trimmings. In 1967 the Cutlass Supreme was expanded to a full series also including two-door hardtop and pillared coupes, a convertible and a four-door pillared sedan. It also came with a 6.6L 400 CID engine as an option in 1967.

Oldsmobile F-85 (1961–1972) – compact sedan, coupe and station wagon powered by a 215 CID aluminum block V8 engine from 1961 to 1963. In 1964 the F-85 was upgraded to an intermediate-sized car and the aluminum V8 was replaced by conventional cast-iron six-cylinder and V8 engines. The Cutlass was initially the top model of the F-85 line but became a separate model by 1965 with the F-85 nameplate continued only on the lowest-priced models through the 1972 model year, after which all Oldsmobile intermediates were Cutlasses.

Oldsmobile Vista Cruiser (1964–1977) – a stretched wheelbase Cutlass station wagon, which was stretched to 120″ from 115″ in the 1964-67 models and to 121″ from 116″ in the 1968-72 models, the stretched area being in the second-row seating area. This car featured an elevated roof over the rear seat and cargo area and glass skylights over the rear seating area, which consisted of a transverse skylight over the second seat (two-piece from 1964 to 1967, one-piece from 1968 to 1972) and small longitudinal skylights directly over the rear cargo-area windows, and also featured standard second-row sunvisors. The three-seat models featured forward-facing seating, at a time when most three-seat station wagons had the third row of seats facing the rear. From 1965 to 1970, it would be Oldsmobile’s flagship station wagon, as no full-sized wagons were produced. The third-generation 1973-77 models no longer had skylights other than an optional front-row pop-up sunroof. This car was merely an up-line trim package on the Cutlass Supreme wagon and carried the Vista Cruiser nameplate rather than the Cutlass nameplate. The optional third seat was rear-facing in the third-generation Vista Cruiser.

Oldsmobile Starfire (1961–1966) – a sporty and luxurious hardtop coupe and convertible based on the 88. The Starfire featured interiors with leather bucket seats and a center console with floor shifter, along with a standard Hydra-Matic transmission, power steering and brakes (and power windows and seats on convertibles). It was powered by Oldsmobile’s most powerful Rocket V8 engine, a 394 CID engine from 1961 to 1964 rated from 330 to 345 hp (257 kW), and a larger 425 CID Super Rocket V8 from 1965 to 1966, rated at 375 hp (280 kW).

Oldsmobile Jetstar I (1964–1966) – life for the somewhat obscure Jetstar I started in 1964. It was designed to be a low-cost option to the successful full size Starfire series – more of a direct competitor to the Pontiac Grand Prix. Standard equipment included the 345 hp (257 kW) 394ci Starfire engine, vinyl bucket seats and console. Keeping the “sport” part of the Starfire, it possessed less of the luxury and glitz. It weighed in at 4028 pounds, and 16,084 were produced for 1964. It was a Starfire without the frills and was informally dubbed “the poor man’s Starfire”. Proving to be an ill-fated model, 1965 concluded the 2-year run for the Jetstar I. Only 6,552 were sold. The introduction of the Pontiac GTO and Oldsmobile 4-4-2 in 1964 insured the future of the musclecars were the intermediates, and the front-drive Toronado loomed big in Oldsmobile’s future taking over the flagship status from the Starfire. Further confused with its lesser brethren with the Jetstar 88 nameplate, there was no way but out for the Jetstar I. And close examination of prices revealed that unless one bought a sparsely optioned JS1, there was little financial incentive to buy a JS1 over the Starfire. But lost in the mix was a high-performance car in the ’65 Jetstar I. Trimmed down to 3963#, the ’65 model was an overlooked performance car. The new 370 hp (276 kW) 425ci Starfire engine delivered 470 lb⋅ft (637 N⋅m) of torque, was durable, and was quite an improvement over the ’64 394. The new Oldsmobile Turbo Hydra-Matic transmission was a vast performance improvement over the previous “slim-jim” Hydra-Matic transmission. Also, Oldsmobile offered the Muncie 4-speed with Hurst shifter in ’65. Oldsmobile boasted in a 1965 press release that “a Jetstar I proved to be the top accelerator of the entire event” at the 1965 Pure Oil Performance Trials in Daytona beach. Those trials were sanctioned and supervised by NASCAR. Note : between 1964 and 1966, Oldsmobile named its least expensive full size model the Oldsmobile Jetstar 88 which the Jetstar I was not related to, and priced $500–$600 below the Jetstar I.

: between 1964 and 1966, Oldsmobile named its least expensive full size model the Oldsmobile Jetstar 88 which the Jetstar I was not related to, and priced $500–$600 below the Jetstar I. Oldsmobile Delta 88 (1949–1999) While the “88” series of Oldsmobile’s date back to the 1940s, and were offered in a variety of trim levels, the introduction of the Delta 88, which superseded the Super 88 line as Olds’ mid-level full-sized vehicles, was a watershed event for the division. Better trimmed than the low price Dynamic 88 range, but available in a wider range of body styles than the Super 88 had been, the Delta range was an immediate hit with car buyers. It quickly overshadowed the Dynamic 88 line. To pump life into the Dynamic 88 range, Oldsmobile renamed it the Delmont 88 for 1967. However, the Delta continued to climb in popularity to the point where Oldsmobile dropped the Delmont range at the end of the 1968 model run. Eventually the Delta 88 was joined by the Delta 88 Royale, a premium trimmed Delta. The Delta continued to be Oldsmobile’s most popular full size line. In an attempt to modernize marketing efforts as Oldsmobile’s fortunes declined, the “Delta” name was dropped in 1989, but the car lived on as the Eighty-Eight until Oldsmobile ended its production in 1999.

Oldsmobile Toronado (1966–1992) – a front-wheel-drive coupe in the personal luxury car category, introduced in 1966. At the time, the largest and most powerful front-wheel-drive car ever produced, and one of the first modern front-wheel-drive cars equipped with an automatic transmission. The original Toronado was powered by a 425 CID Super Rocket V8 engine rated at 385 hp (287 kW), mated to a three-speed Turbo Hydra-Matic transmission. The Toronado was Motor Trend magazine’s 1966 “car of the year”.

1994 Oldsmobile Eighty-Eight Royale

The 1970s and 1980s were good years for the Oldsmobile division; sales soared (reaching an all-time high of 1,066,122 in 1985) based on popular designs, positive reviews from critics, and perceived quality and reliability, with the Cutlass series becoming North America’s top-selling car by 1976. By this time, Olds had displaced Pontiac and Plymouth as the third best-selling brand in the U.S. behind Chevrolet and Ford. In the late 1970s and again in the mid-1980s, model-year production topped one million units, something only Chevrolet and Ford had achieved.

The very popularity of Oldsmobile’s cars created a problem for the division in the late 1970s, however. At that time, each General Motors division produced its own V8 engines, and in 1977, Oldsmobile, Chevrolet, Pontiac, and Buick each produced a unique 350-cubic-inch displacement V8. It was during the 1977 model year that demand exceeded production capacity for the Oldsmobile V8 and as a result, Oldsmobile began equipping most full-size Delta 88 models (those with Federal emissions specifications) with the Chevrolet 350 engine instead. Although it was widely debated whether there was a difference in quality or performance between the two engines, there was no question that the engines were different from one another. Many customers were loyal Oldsmobile buyers who specifically wanted the Rocket V8, and did not discover that their vehicle had the Chevrolet engine until they performed maintenance and discovered that purchased parts did not fit. This became a public relations nightmare for GM.[11][12]
Following this debacle, disclaimers stating that “Oldsmobiles are equipped with engines produced by various GM divisions” were tacked onto advertisements and sales literature; all other GM divisions followed suit. In addition, GM quickly stopped associating engines with particular divisions and to this day, all GM engines are produced by “GM Powertrain” (GMPT) and are called GM “Corporate” engines instead of GM “Division” engines. Although it was the popularity of the Oldsmobile division vehicles that prompted this change, declining sales of V8 engines would have made this change inevitable as all but the Chevrolet version of the 350-cubic-inch engine were eventually discontinued.

Oldsmobile also introduced a 5.7L (350 cu-in) V8 diesel engine option on its Custom Cruiser, Delta 88 and 98 models in 1978; and a smaller 4.3L (260 cu-in) displacement V8 diesel on the 1979 Cutlass Salon and Cutlass Supreme/Cutlass Calais models. These were largely based on corresponding gasoline engines but with heavier duty cast blocks, redesigned heads and fast glow plugs; and on the 5.7L, oversized cranks, main bearings and wrist pins. There were several problems with these engines, including water and corrosion in the injectors (no water separator in the fuel line); paraffin clogging of fuel lines and filters in cold weather; reduced lubrication in the heads due to undersized oil galleys; head bolt failures; and the use of aluminum rockers and stanchions in the 4.3L V8 engines. While the 5.7L was also offered on various Buick, Cadillac, Chevrolet, GMC, and Pontiac models, it was eventually discontinued by all divisions in 1985. V6 diesels of 4.3L displacement were also offered between 1982 and 1985. In 1988 the then all-new 1988 Oldsmobile Cutlass Supreme Pace car was the 1st production car with heads up display.[13]
Notable models:

1990s [ edit ]
After the tremendous success of the 1970s and 1980s, things changed quickly for Oldsmobile, and by the early 1990s the brand had lost its place in the market (as annual sales had fallen from a record high of 1,066,122 in 1985 to just 402,936 in 1993), squeezed between other GM divisions, and with competition from new upscale import makes Acura, Infiniti and Lexus. GM continued to use Oldsmobile sporadically to showcase futuristic designs and as a “guinea pig” for testing new technology, with Oldsmobile offering the Toronado Trofeo, which included a visual instrument system with a calendar, datebook, climate controls and several prototypes built in conjunction with Avis with an early satellite-based navigation system. For 1995, Oldsmobile introduced the Aurora, which would be the inspiration for the design of its cars from the mid-1990s onward. The introduction of the Aurora marked as General Motors’ catalyst to reposition Oldsmobile as an upscale import fighter. Accordingly, Oldsmobile received a new logo based on the familiar “rocket” theme. Also in 1995 Oldsmobile introduced the first satellite navigation system available in the United States, the Guidestar on the 1995 Oldsmobile 88.[14] Nearly all the existing model names were gradually phased out: the Cutlass Calais in 1991, the Toronado and Custom Cruiser in 1992, the Ninety-Eight and Ciera (formerly Cutlass Ciera) in 1996, Cutlass Supreme in 1997, and finally the Eighty-Eight and Cutlass (which had only been around since ’97) in 1999. They were replaced with newer, more modern models with designs inspired by the Aurora.

Redesigned and new models introduced from 1990 to 2004:

2000s [ edit ]
In spite of Oldsmobile’s critical successes since the mid-1990s, a reported shortfall in sales and overall profitability prompted General Motors to announce in December 2000 its plans to shut down the Oldsmobile organization. That announcement was officially revealed two days after Oldsmobile distributed the Bravada SUV – which became another critical hit for the division but turned out to be the final new model for the Oldsmobile brand.

The phaseout was conducted on the following schedule:

February 2001: The 2002 Bravada , the company’s last new model, hits Oldsmobile showrooms

, the company’s last new model, hits Oldsmobile showrooms June 2002: Production ends for Intrigue and the Aurora V6 sedans

and the sedans March 2003: Aurora V8 sedan production ends

sedan production ends January 2004: Bravada SUV production ends

SUV production ends March 2004: Silhouette minivan production ends

minivan production ends April 2004: Alero compact car production ends

The last 500 Aleros, Auroras, Bravadas, Silhouettes and Intrigues produced received special Oldsmobile heritage emblems and markings which signified ‘Final 500’. All featured a unique Dark Cherry Metallic paint scheme. Auroras and Intrigues would be accompanied by special Final 500 literature. However, only the Intrigue, Aurora, Bravada, and Alero had all Final 500 models built; the Silhouette only had 360 built as a result of the plant running out of out of production capacity due to fleet order obligations for minivans on the same assembly line.[citation needed] The Oldsmobile division’s last completed production car was an Alero GLS 4-door sedan, which was signed by all of the Olds assembly line workers. It was on display at the R. E. Olds Transportation Museum located in Lansing, Michigan until GM’s bankruptcy, when it retook possession of the car. It was then located at the GM Heritage Center in Sterling Heights, Michigan. In December 2017, the car headed to New York where it was auctioned off at a dealer-only auction for $42,000 to a Florida dealer. Also sold at the auction were a 1999 Cutlass and a 1999 Ciera.

Firsts [ edit ]
During the 107 years of Oldsmobile’s existence, it was known for being a guinea pig for new technologies and firsts.

1898 – Olds Motor Works exports a steam powered automobile to Mumbai, India, making it the first exported American car. [15]
1901 – The first speedometer to be offered on a production car was on an Oldsmobile Curved Dash.

1901 – Oldsmobile became the first car company to procure parts from third-party suppliers. [16]
1901 – Olds produces 635 cars, becoming the first high-volume producer of gasoline automobiles. [17]
1901 – Oldsmobile was the first auto manufacturer to publicly promote their vehicles. [18]
1902 – The Oldsmobile Curved Dash becomes the first mass-produced vehicle in America.

1903 – Olds builds the first purpose built Mail Truck. [19]
1908 – Oldsmobile becomes a division of GM, and rebadges the Buick Model B as the Oldsmobile Model 20, creating arguably the first badge-engineered automobile.

1915 – First standard windshield. [20]
1926 – Oldsmobile was the first car company to use chrome plating on its trim. [21]
1929 – Oldsmobile creates the first Monobloc V8 engine in its Viking Sister-brand.

1932 – Oldsmobile introduces the first automatic choke. [22]
1935 – Oldsmobile offers the first all steel roof on an automobile. [23]
1940 – Oldsmobile introduces the Hydra-Matic, the first production fully automatic transmission.

1948 – Oldsmobile, along with Buick and Cadillac begin offering one piece compound curved windshields. Prior to this, windshields were split in the middle.

1949 – Oldsmobile introduces the first high-compression, OHV V8 engine the Rocket . [24]
. 1952 – Oldsmobile, introduces the “Autronic Eye” – the first automatic headlight dimming system. [25]
1953 – Oldsmobile becomes one of the earliest automakers to switch their complete line up to the newly standardized 12v charging system. Buick Roadmasters and Cadillacs were other early adopters.

1962 – Oldsmobile creates first production turbocharged car, the Oldsmobile F-85 Jetfire.

1962 – Oldsmobile creates first production car with water injection, the Oldsmobile F-85 Jetfire. [26]
1966 – The Toronado is the first mass-produced front-wheel-drive American car. [27]
1969 – First use of chromed ABS plastic exterior trim, on the 1969 Oldsmobile Toronado.

1969 – First production electric grid window defogger on an American car, the 1969 Oldsmobile Toronado. [28]
1971 – The Oldsmobile Toronado was arguably the first production car with a high mouted brake light. The taillights were supplemented by a pair of eye-level stop and signal lamps set in slots just below the rear window. [29]
1974 – The Toronado is the first American car to offer a driver-side airbag, a feature later shared with Buick and Cadillac.

1977 – The Toronado is the first production American car with a microprocessor to run engine controls. [30]
1982 – First use of high-impact moulded plastic body components – 1982 Oldsmobile Omega [31]
1986 – Oldsmobile along with Buick introduces the Delco VIC touchscreen interface on the Oldsmobile Toronado and the Buick Riviera first of its kind on a production Automobile.

1988 – The first production heads-up display system – 1988 Oldsmobile Cutlass Supreme Indy Pace car. [32]
1988 – Oldsmobile broke a world closed-course speed record with the Oldsmobile Aerotech at 267 mph, driven by legendary race car driver A. J. Foyt. [33]
1990 – Oldsmobile introduces an updated color Touchscreen interface with built in cellular phone (a predecessor to modern infotainment systems) on the 1990 Oldsmobile Toronado Trofeo. [34]
1995 – Oldsmobile presented Guidestar, the first on-board navigation system to be offered on a US production car. [35]
1997 – Oldsmobile is the first American car company to turn 100. [36]
2001 – The fully redesigned 2002 Oldsmobile Bravada SUV became the first truck ever to pace the Indianapolis 500.[37]
Production [ edit ]
Model Year(s) Model H.P. Rating Cyl. Remarks 1901–1903 Curved Dash Model R 5 1 1902 Pirate 7 1 Racer 1904 Curved Dash Model 6C 7 1 1904 Model T 10 1 a.k.a. “Light Tonneau” 1904–1905 Model N 7 1 a.k.a. “Touring Runabout” 1905–1906 Curved Dash Model B 7 1 1905 Side Entrance Tonneau 20 2 5-passenger 1906 Model L 2, opposed 1906 Model S 4 1907 Curved Dash Model F 7 1 1907 Model H 4 1907 Model A 4 1908 Model M / MR 4 1908–1909 Model X 4 1908–1909 Model Z 40 6 1909 20 22 4 Derived from Buick 10 1909 Model D / DR 4 1910 Special 40 4 Replaces all previous 4-cylinder cars 1910–1912 Limited 60 6 Introduced 1909 as 1910 model 1911 Special 36 4 Compressed-air starter (all) 1911-12 Autocrat 40 4 1912–1913 Defender 35 4 el. Starter & lighting (all) 1913 53 50 6 Replaces Limited and Autocrat 1914–1915 42 20 4 “Baby-Olds” 1914 54 50 6 “6th Generation Six” 1915-16 43 30 6 “4th Generation Four” 1915 55 50 6 “6th Generation Six” 1916 44 “Light Eight” V-8 1917 45 “Light Eight” V-8 1918 45A “Light Eight” V-8

Models [ edit ]
Concept [ edit ]
Export markets [ edit ]
Canada [ edit ]
In Canada the range was limited, with the Oldsmobile Silhouette and Oldsmobile Bravada being unavailable to Canadian consumers until much later in their production life.

The Oldsmobile Cutlass (1997 – 1999 version) was not offered there.

The Oldsmobile Silhouette was sold in Canada from 1998 onwards, unlike in the United States.

The Oldsmobile Bravada was unavailable in Canada until its third generation in 2002; previous models sold in Canada were grey import vehicles.

Mexico [ edit ]
In Mexico all Oldsmobile models were sold under the Chevrolet brand.[38][39]
Europe [ edit ]
Pontiac Trans Sport

For the European market, the Oldsmobile Silhouette was sold between 1994 and 1997 as the Pontiac Trans Sport by replacing the Oldsmobile badging with Pontiac badging, along with Pontiac wheels. Sales in Europe were good for an American import, but did not represent enough volume to make a distinct model economically feasible for the European market. Its successors were both the Chevrolet Trans Sport (Second generation Pontiac Trans Sport rebadged as a Chevrolet) (LWB), and the Opel / Vauxhall Sintra (SWB).

Chevrolet Alero

The Oldsmobile Alero was sold in select countries in Europe (and Israel) between 1999 and 2001 as the Chevrolet Alero, and was only available as a 4-door sedan. The car still featured its Oldsmobile badges even though sold under the Chevrolet brand, but since most European consumers would not recognize the badging, Chevrolet badges were added to the grille and rear fascia for the 2000 model year. The Alero featured Chevrolet emblems throughout its entire run in Israel. The Alero was replaced in Europe and Israel by the GM Daewoo-sourced Chevrolet Evanda / Epica.

Marketing themes [ edit ]
Early on in its history, Olds enjoyed a healthy public relations boost from the 1905 hit song In My Merry Oldsmobile. The same theme—a fast, powerful Olds car helping the driver romance the opposite sex—was updated in the 1950s with the iconic hit Rocket 88.

The strong public relations efforts by GM in the 1950s was epitomized in the Motorama, a “one company” auto show extravaganza. Millions of Americans attended, in a spirit not unlike a “mini-World’s Fair”. Every GM division had a “Dream Car”. Oldsmobile’s dream/concept car was called “The Golden Rocket”.

1970 Oldsmobile 442

The Dr. Oldsmobile theme was one of Oldsmobile’s most successful marketing campaigns in the early ’70s, it involved fictional characters created to promote the wildly popular 442 muscle car. ‘Dr. Oldsmobile’ was a tall lean professor type who wore a white lab coat. His assistants included ‘Elephant Engine Ernie’ who represented the big block 455 Rocket engine. ‘Shifty Sidney’ was a character who could be seen swiftly shifting his hand using a Hurst shifter. ‘Wind Tunnel Waldo’ had slicked back hair that appeared to be constantly wind blown. He represented Oldsmobile’s wind tunnel testing, that produced some of the sleekest designs of the day. Another character included ‘Hy Spy’ who had his ear to the ground as he checked out the competition.

A public relations campaign in the late 1980s proclaimed that this was “not your father’s Oldsmobile.” The company produced a series of television ads during this time; said ads featured the offspring of various celebrities, and sometimes the celebrity in question. These ads included:

Ironically, many fans of the brand say that the declining sales were in fact caused by the “this is not your father’s Oldsmobile” campaign, as the largest market for Oldsmobiles was the population whose parents had, in fact, owned Oldsmobiles and that by going away from the traditional vehicles that Oldsmobile’s brand was built upon, lost many loyal buyers and put the brand on a collision course with Pontiac and Buick, which led to internal cannibalization and a downfall from which it could never recover. Oldsmobile’s final major ad campaign had the slogan “Start Something” in a last-ditch effort to market to younger buyers at the turn of the millennium.[40]
Corporate image [ edit ]
Logo evolution [ edit ]
1897

1919

1960

1981

Advertisements [ edit ]
Galveston Daily News , December 28, 1902

Detroit Medical Journal , 1903

Syracuse Post-Standard , September 30, 1904

Syracuse Herald , April 7, 1906

Sunset , June–July 1906

La Crosse Tribune , May 8, 1908

Mansfield News , April 23, 1910

Syracuse Post-Standard, June 11, 1910

Motorsport [ edit ]
NASCAR [ edit ]
Oldsmobile is especially known for its competition in NASCAR. Beginning with the Rocket 88, Oldsmobile proved heavily competitive in stock car racing. In the Sixties, the Rocket 88 was replaced by the 442. Eventually, the Cutlass would lead Oldsmobile into the Eighties before GM reduced its entries to Chevrolet and Pontiac in the Nineties. It was the restyled body of the Cutlass Supreme that (along with the Chevrolet Monte Carlo, Buick Regal, and Pontiac Grand Prix) ushered in the downsized cars into NASCAR cup competition. While the Cutlass looked almost identical to the Buick Regal (which scored 35+ victories in the 1981 thru 1985 seasons), the Cutlass (like the Dodge Mirada) didn’t take one checkered flag, and many teams moved away from it in 1983 to the Regal, Grand Prix, and restyled Monte Carlo SS. This was a rude awakening to Oldsmobile, which was getting used to wins on the NASCAR circuit. The body style of the 1988-92 Cutlass proved to be a winner for NASCAR competition and it visited the victory circle 13 times between 1989 and 1992, when Oldsmobile ended its racing program.[citation needed]
IMSA GT [ edit ]
In the IMSA GT Championship, Oldsmobile would provide power for IMSA GT Prototypes alongside Chevrolet and Buick. The Cutlass was used in IMSA GTO along with other vehicles also being used in Trans Am and NASCAR.

IndyCar [ edit ]
Oldsmobile was an engine supplier in the IndyCar Series along with Infiniti starting in 1997.

Trans Am Series [ edit ]
The Cutlass was used in the Trans Am Series during the 1980s. Many vehicles also being used in NASCAR at the time were used in Trans Am and IMSA GTO.

See also [ edit ]
References [ edit ]

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